#371: Customer-Led Innovation and Entrepreneurship

Today’s episode is a case study of leadership, a commitment to customers and other stakeholders – including the environment – and how a modern, learning organization created not just a new business, but the leading business in its category. In less than five years, https://www.urbn.com/our-brands (URBN Brands)’ https://www.urbn.com/our-brands/nuuly (Nuuly) has gone from a concept to the leading company in the clothing rental subscription business, surpassing Rent the Runway in terms of the number of subscribers. Nuuly’s https://www.linkedin.com/in/kim-gallagher-b11151a/ (Kim Gallagher) shares the story of how URBN identified a new business opportunity through customer insights that leveraged its core competencies – including its enlightened leadership team and the broader, supportive organization – and the not purely incidental benefit of a clothing business with more social responsibility in terms of sustainability. It's an inspiring lesson that the power of customer-led innovation, a willingness to take risks (especially amid the COVID pandemic) and a leadership team that empowers a learning organization can do great things that benefit all stakeholders in a pretty short period of time. Hosted by https://www.linkedin.com/in/phillipsrubin/ (Phil Rubin.) Show Notes: 1) https://www.urbn.com/our-brands (URBN Brands) 2) https://www.urbn.com/our-brands/nuuly (Nuuly) 3) https://www.linkedin.com/in/kim-gallagher-b11151a/ (Kim Gallagher )