#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.

This episode is focused on the role of customer communications in driving customer loyalty. https://www.linkedin.com/in/rickferguson65/ (Rick Ferguson) is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale. Today, he shares insights from his more than 20 years’ experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity. We also discuss how our member communications can drive emotional loyalty - a lever that's often neglected as a way to optimize our programs. Show Notes: 1) https://www.linkedin.com/in/rickferguson65/ (Rick Ferguson) 2) https://www.phabulousity.com/ (Phabolousity)