#38: ebookers Bonus+ Rewards Programme

In the travel sector, a compelling loyalty programme can be a key differentiator for customers - for airlines, hotels and also for online travel agencies. ebookers UK was originally launched in 1998 as the UK's first online travel agency, adding the "Bonus+" programme in 2016. Listen to this episode of "http://letstalkloyalty.com/ (Let's Talk Loyalty)" to hear how https://www.ebookers.com/ (ebookers.com) has built a simple and generous loyalty programme - particularly focused on mobile users, along with insights on the KPI's they are measuring and how they're thinking about their members priorities amid Covid-19. Show Notes: 1)https://www.linkedin.com/in/nicola-helfet-24091b33/ ( Nicola Helfet) 2) https://www.ebookers.com/ (ebookers.com) 3) https://www.ebookers.com/bonus (Bonus Plus Programme) 4) https://www.boots.com/advantage-card (Boots Advantage Loyalty Programme ) 5) https://www.tkmaxx.com/treasure (TK Maxx 'Treasure' - Retail Loyalty Programme)