#388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show)

In 2022 https://www.shangri-la.com/group/ (Shangri-La) transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships. Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with https://www.linkedin.com/in/kevin-siew-1613b477/ (Kevin Siew), formerly Vice President and Head of https://www.shangri-la.com/corporate/golden-circle/?WT.mc_id=SLIM_2016_Global_Website_TheTable_ExtLink_TheTableGC_EN (Shangri-La Circle), the latest innovation from the Shangri-La International premium global hotel management group. Hear how they have crafted their latest proposition to further enrich their appeal to travellers of all ages and backgrounds, and allow for greater freedom and flexibility, including iconic lifestyle partnership. Hosted by https://www.linkedin.com/in/tom-peacethe-loyalty-people/ (Tom Peace). Show Notes: 1) https://www.shangri-la.com/group/⁠ (Shangri - La Hotels and Resorts ) 2) https://www.shangri-la.com/corporate/golden-circle/?WT.mc_id=SLIM_2016_Global_Website_TheTable_ExtLink_TheTableGC_EN (Shangri-La Circle) 3) https://www.linkedin.com/in/kevin-siew-1613b477/ (Kevin Siew), Former Vice President and Head of https://www.shangri-la.com/en/corporate/golden-circle/ (Shangri-La Circle) 4) http://letstalkloyalty.com/213/ (#213: Relaunching The Shangri-La Hotel Rewards Program)