#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

⁠Today’s episode features the exciting story of the "https://www.vivaaerobus.com/en-us/membership/doter-points (Doters)" loyalty program launched by https://www.vivaaerobus.com/en-us/ (Viva Aerobus) in late 2022. https://www.linkedin.com/in/pablosordo/ (Pablo Sordo) joins us to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico. This simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus around the country, and, of course, using their co-brand credit card. Listen to learn from Pablo Sordo, Chief Strategy Officer for Viva Aerobus, with thanks to the https://www.loyalty-and-awards.com/ (Loyalty and Awards) conference team for the introduction! Pablo will be sharing further insights at the Loyalty and Awards Conference this October in Rio de Janeiro. Show Notes 1) https://www.linkedin.com/in/pablosordo/ (Pablo Sordo, Chief Strategy Officer for Viva Aerobus) 2) https://www.vivaaerobus.com/en-us/membership/doter-points ("⁠Doters⁠" loyalty program) 3) https://www.vivaaerobus.com/en-us/ (Viva Aerobus⁠) 4) https://www.loyalty-and-awards.com/ (Loyalty and Awards⁠ conference)