#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone

This episode focuses on multi-award winning UK loyalty programme, https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/vodafone_veryme_rewards (VeryMe Rewards) from https://www.vodafone.com/ (Vodafone), featuring expert insights from https://www.linkedin.com/in/peter-o-donnell-08399a51/ (Pete O’Donnell). Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry. Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by https://www.mando-connect.co.uk/ (Mando-Connect) in partnership with https://urldefense.com/v3/__https:/business.yougov.com/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBjWgkvK2g$ (YouGov), which explores loyalty membership, appeal and impact across 24 European Markets. Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next! Hosted by https://urldefense.com/v3/__https:/www.linkedin.com/in/charlie-hills1/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBh2kGcdbQ$ (Charlie Hills. ) Show Notes : 1) https://www.linkedin.com/in/peter-o-donnell-08399a51/ (Peter O Donnell) 2) https://www.vodafone.com/ (Vodafone) 3) https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/vodafone_veryme_rewards (VeryMe Rewards) 4)https://www.mando-connect.co.uk/whitepaper/ ( European Loyalty Whitepaper) 5) https://www.mando-connect.co.uk/ (Mando-Connect ) 6) https://urldefense.com/v3/__https:/business.yougov.com/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBjWgkvK2g$ (YouGov)