#444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall

This episode is also available in video format on https://letstalkloyalty.com/loyalty-tv/ (www.Loyalty TV. ) Today's episode featureshttps://www.circlek.com ( Circle K), one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide. Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store. In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C%20Ireland–Circle%20K%20Norway,Convenience%20Summit%20Europe%20in%20Dublin. (2023 NACS European Technology of the Year Award. ) Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with https://www.linkedin.com/in/mj-tierney-41299235/ (MJ Tierney), Head of European Marketing at Circle K. Show Notes: 1) https://www.circlek.com (Circle K) 2) https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C%20Ireland%E2%80%93Circle%20K%20Norway,Convenience%20Summit%20Europe%20in%20Dublin. (⁠)https://www.linkedin.com/in/mj-tierney-41299235/ (MJ Tierney⁠) 3) https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C%20Ireland%E2%80%93Circle%20K%20Norway,Convenience%20Summit%20Europe%20in%20Dublin. (2023 NACS European Technology of the Year Award. ⁠) 4) https://www.marketingdive.com/news/circle-k-pilots-niantic-rewarded-ar-ads-pokemon-go/653548/ (Circle K pilots new Rewarded AR ads in Pokémon Go) 5) Watch the full video interview on ⁠https://www.youtube.com/watch?v=XQtrs3VP3rk (Loyalty TV⁠)