#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative

This episode of "Let's Talk Loyalty" is also available in video format on https://letstalkloyalty.com/videos/rei-recreational-equipment-incorporated-showcases-the-principles-creating-customer-loyalty-as-a-co-operative/ (www.Loyalty TV. ) Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do. REI, or https://www.rei.com/ (Recreational Equipment Incorporated), is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members. At Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their purpose as awakening a love of the outdoors, and offer top-quality gear, expert advice, as well as the opportunity to create inspiring stories of life outside, for their members to share with their friends and families. Our guest is https://www.linkedin.com/in/cwaltonhouse/ (Clay Walton House), the Divisional Vice President of Membership for REI, who explains the incredible meaning this brings to the whole business, along with a whole new level of meaning to the word loyalty. Please listen or watch on https://www.youtube.com/watch?v=BIRMsll-pt8 (Loyalty TV) to enjoy my conversation with Clay Walton House from REI. Show Notes: 1) https://www.linkedin.com/in/cwaltonhouse/ ( Clay Walton House) 2) https://www.rei.com/ ( Recreational Equipment Incorporated (REI)) 3) https://www.youtube.com/@rei (REI Co-op Channel) 4) https://letstalkloyalty.com/loyalty-tv/ (Loyalty TV)