#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

https://www.theceomagazine.com/executive-interviews/food-beverage/dean-kowarski/ (Dean Kowarski, )Global CEO of https://www.virginactive.com (Virgin Active), shares incredible insights in today’s Let’s Talk Loyalty show. This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation. Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai). Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025. Hosted by https://www.linkedin.com/in/amanda-cromhout-34167b2/ (Amanda Cromhout) Show Notes :- 1) https://www.sleepnumber.com/ (⁠)https://www.theceomagazine.com/executive-interviews/food-beverage/dean-kowarski/ (Dean Kowarski) 2) https://www.linkedin.com/in/lisa-erickson-2b96233/ (⁠)https://www.virginactive.com (Virgin Active) 3) https://www.sleepnumber.com/inner-circle/login (⁠ Virgin Active Rewards )