#468: The North Face - Driving Loyalty for the World's Premier Exploration Company

Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format onhttps://letstalkloyalty.com/loyalty-tv/ ( www.Loyalty.TV). This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face. https://www.thenorthface.com/en-us?_sr=1 (The North Face® )describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors. As you can imagine, both the mindset and the mechanics of loyalty marketing play a huge role for The North Face, so I am delighted to be joined for this episode byhttps://www.linkedin.com/in/vschristie/ ( Vanessa Christie) (former Director of Loyalty for the Americas) as well as https://www.linkedin.com/in/erica-h-a642a67/ (Erica Hood), Director of Global Membership and Services. Please listen and enjoy this conversation and insights from The North Face. Show Notes :- 1) https://www.thenorthface.com/en-us/gift-guide/holiday-collection-c829815 (The North Face®) 2)https://www.linkedin.com/in/vschristie/ ( Vanessa Christie )- Former Director of Loyalty for the Americas 3) https://www.linkedin.com/in/erica-h-a642a67/ (Erica Hood⁠) 4) https://letstalkloyalty.com/loyalty-tv/ (www.Loyalty.TV⁠).