#497: Grill'd Australia Shares Insights from the Relish Rewards Programme

Today’s episode features another much-loved Australian brand - this time in the fast casual dining sector. https://www.grilld.com.au/about (Grill’d) opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious. Now, twenty years later, they're continuing to serve these healthy burgers in over 170 restaurants across the country. In 2019, they realised the power of creating a program to show their loyalty to their customers and launched the “Relish” rewards program. Joining us today to share the proposition is https://www.linkedin.com/in/jaimiconway/ (Jaimi Farrey), Senior Loyalty and Personalisation Manager for Relish, which is also now a finalist in the Best Social (CSR Initiative) in the upcoming APAC Loyalty Awards. Show notes: 1) https://www.linkedin.com/in/jaimiconway/ (Jaimi Farrey) 2) https://www.grilld.com.au/about (Grill’d)