#52: Connecting with Community for Local Loyalty - with Dr Chris Arnold

As a former Creative Director and senior board director of Saatchi and Saatchi, Dr Chris Arnold is a business strategist, innovative thinker and a "proudly dyslexic" champion of thinking differently. With a deeply held belief in the power of community, Dr Chris highlights the challenges of relying on digital marketing and short-term measurable metrics that limit the full potential of a truly customer-centric mindset. Dr Chris reminds us of the power of communities as a way to create true customer loyalty, including the opportunity to connect our loyal customers with each other in a way that builds powerful brands and businesses. Show Notes: 1) https://www.linkedin.com/in/dr-chris-arnold-2689004/ (Dr Chris Arnold) 2) https://www.connect2-uk.com/ (Connect 2 UK )