#1 Steve Blank | Lean Startup

Steve Blank is a serial entrepreneur and recognized for developing the customer development model that launched the Lean Startup methodology. Steve is the author of four significant books in the entrepreneurship world, namely "The Four Steps to the Epiphany", "Not All Those Who Wander Are Lost", "The Startup Owner's Manual" and "Holding a Cat by the Tail". He also teaches entrepreneurship at Stanford University, UC Berkeley Haas School of Business and Columbia University.   Steve Blank, Lean Startup | Making It Real Podcast with Jan Brinckmann | Episode #1   00:00 How Steve got started in entrepreneurship 07:37 Steve’s evolution as an entrepreneur  13:24 How the Lean Startup methodology was born 18:36 Should I quit my job to start my own venture? 21:10 Is a founder an artist? 22:29 McKinsey vs starting your own company 24:58 How to tell if your business idea is going to work out 33:52 Main application mistakes of Lean Startup in entrepreneurship 38:13 How to get in touch with your customers (both B2C and B2B) 41:46 Customer discovery vs customer validation 43:20 How to close sales 47:46 Steve’s entrepreneurial focus right now 54:06 The core ingredient for corporate innovation 56:52 Entrepreneurial incentives inside corporations 1:00:53 Steve’s personal goal for the next years Download the one-pager for curated top learnings of this episode → https://makingitreal.io/1