E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered

In this episode, we dive into Meta ad performance, Shopify’s latest AI features (including Sidekick), and we answer your DTC marketing questions from our MOps Hotline.We start with unpacking how Meta is performing for us right now - why it’s still the most powerful channel in the stack, but also less forgiving than it used to be. Cody shares the thinking behind his recent tweet on Meta volatility and how we’re adapting creative and media buying to respond.Next, we discuss to Shopify’s latest AI announcements and tools - from Sidekick to generative features inside the Shopify platform. We discuss whether these updates are useful for ecommerce operators, or just more hype.Ad finally, we get into a round of your questions from our MOps Hotline, covering email vs SMS strategy, SKU-level segmentation, channel prioritization, and more.Want to submit your own DTC or ecommerce marketing question? Click here.00:00 Introduction 04:34 Leveraging AI in Marketing07:05 The New Metric: Cost Per 1000 Accounts Reached19:26 Optimizing Meta Advertising Strategies27:38 AI Innovations in Shopify37:34 The Future of E-commerce with AI44:12 Incrementality Testing for Ad Spend51:41 Effective Marketing Measurement and Reporting01:02:54 Pricing Strategies and Conversion RatesMehtab's X Thread:https://x.com/mehtabkarta/status/1924547703373189179?s=46Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/