A Deep Dive into the Fast-Growing Subscription Economy

The subscription economy is expected to grow from $15-billion this year to $475 billion by 2025. That's 68% year-over-year growth. Adam Levinter [https://www.linkedin.com/in/adam-j-levinter-sbase/] operates in the eye of the hurricane as a subscription economy consultant, podcaster, and author. In this episode of Marketing Spark, Adam and I explore why the subscription economy is growing so fast, the sectors seeing the most momentum, and how companies can embrace a subscription business.  We also take a look at how the subscription economy will impact marketing, which will focus on customer acquisition and, as important, customer nurturing.