Amrita Gurney: How to Build a Thriving B2B Community

While marketers mostly focus their efforts on attracting prospects, it's also crucial to connect with customers (aka the people paying for your product!). In this episode, Amrita Gurney [https://www.linkedin.com/in/amritagurney/], VP, Marketing & Community with CrowdRiff [https://crowdriff.com/], talks about the company has heavily focused on engaging and nurturing its customers over the past six months. Amrita has great insight on best practices to develop a vibrant and active community, as well as thoughts on whether to use a platform.