An Insider's Take on Account-Based Marketing

It is increasingly challenging for B2B companies to connect with prospects. A lot of their "shotgun" tactics (e.g. email marketing, content marketing, social media) aren't working. It explains why they are turning to account-based marketing (ABM) to focus on a defined group of prospects. In this edition of Marketing Spark, Nadia Milani [https://www.linkedin.com/in/nadia-milani-37021314/] talks about how her ABM campaigns have succeeded and, as important, what to avoid. For more about Nadia and the podcast, check out the show notes [https://www.markevans.ca/2020/06/20/marketing-spark-nadia-milani/].