Exploring the Marketing Landscape with Mitch Joel

It goes without saying the marketing landscape has dramatically changed over the past year.  The disappearance of conferences (a go-to channel for B2B companies) has been a game-changer, forcing marketers to embrace virtual events, high-quality content, newsletters, and social media. Who better to provide perspective on marketing today and where it's heading (as well as how business is transforming) than Mitch Joel [https://www.linkedin.com/in/mitchjoel/], an entrepreneur, investor, author, and trusted advisor. In this episode of Marketing Spark, Mitch and I discuss: - The domination of the advertising landscape by Google and Facebook - The growing importance of storytelling - How and when in-person conferences will return - The future of LinkedIn and Clubhouse.