How LinkedIn Can Get Bigger and Better: Charlie Whyman

"LinkedIn is way too slow, too reactive and not pro-active enough ." That's a blunt assessment from Charlie Whyman, a LinkedIn trainer and "marketing momentum builder". In this episode, Charlie and I explore some of the ways that LinkedIn evolved in 2020 and what she expects will happen in 2021. This includes: - Analytics for personal accounts; probably not going to happen. - More use of Stories as conferences and events come back to life. - Improve content discovery tools through the use of tags.  - Better corporate pages Charlie also offers insight into automation tools (they're evil) and how marketers are ruining LinkedIn by using these tools to drive leads and Website traffic.