How to Build a Content Marketing Creation & Promotion Machine

Building a content marketing strategy is a lot like building a house, says Visme's Farzad Rashidi [https://www.linkedin.com/in/farzadrashidi/] . You need a good foundation and infrastructure and a nice facade. You need to have a clear understanding of the best keywords that will attract readers to content and determine the most relevant channels to publish content. But creation should only account for 20% of your time. 80% should be devoted to promotion and distribution, as well as updating and refreshing existing content. That's the formula for content marketing success.