How Virtual Events Are Powering Commonsku's Marketing

Virtual events have received mixed reviews as a replacement for in-person conferences.   For some companies, virtual events have provided opportunities to connect. But many people have complained about the lack of interactivity and engagement.   For commonsku [https://www.commonsku.com/], which sells software to promotional product companies, in-person events have been a key part of its marketing and sales efforts.   As important, events have propelled Commonsku's community.   With in-person conferences off the table, commonsku has successfully leveraged virtual events to stay connected to customers and nurture prospects.   In this episode of Marketing Spark, Mark Graham [https://www.linkedin.com/in/markgraham74/], commonsku's co-founder and chief brand officer, talks about why and how virtual events have worked so well.