Tackling the Myths of Entrepreneurship: Luc Bohunicky

Entrepreneurship is sexy and compelling. You call your own shots. You're the master/mistress of your own domain. It's an ideal way to make a living. Well, that's the perception. The reality is that entrepreneurship is stressful. It's a 24/7 activity that takes blood, sweat, and tears. In this episode of Marketing Spark, Luc Bohunicky [https://www.linkedin.com/in/lucbohunicky/]and I explore the ups and downs of entrepreneurship, and what entrepreneurs must do to develop products and attract an audience.