Tara Hunt on Creating a DIY Marketing Platform for SMBs

Marketing Spark (The B2B SaaS Marketing Podcast) - A podcast by Mark Evans - Wednesdays

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Marketing can be painful for small businesses; spending money is a hard pill to swallow. As a result, they adopt a DIY approach that often goes badly. Tara Hunt [https://www.linkedin.com/in/missrogue/?originalSubdomain=ca] experienced the small business marketing challenge while running a digital marketing agency. Work easily done as a freelancer no longer made economic sense. But rather than walking away from marketing-hungry entrepreneurs, Tara did something different. She and her team at Truly created a program called Phlywheel, a marketing platform [https://www.phlywheel.com/] that combines DIY lessons, templates, coaching, and community. It allows entrepreneurs to do marketing without spending a lot of money.