The Narrative Science Recipe for Ultra-Successful B2B Virtual Events

Sadly, most virtual events are terrible. For whatever reason, virtual events have been unable to replicate in-person conferences, which likely won't happen for another six to 12 months, conservatively speaking. But Narrative Science [http://www.narrativescience.com] has cracked the nut. Its most recent virtual event attracted 3,000 (yes, 3,000 registrations). In this Marketing Spark [https://www.marketingspark.co/podcast] episode, Cassidy Shield [https://www.linkedin.com/in/cassidyshield/], Narrative Science's VP, Marketing, talks about how the company has approached virtual events and made them a core part of its marketing activities.