Turning Up the Volume on Conversational Marketing

For many B2B SaaS companies, conversations are the ultimate success metric. When customers directly engage with you, relationships are established and, as important, the sales journey is jump-started. On this episode of Marketing Spark, Mark Kilens, Drfit's VP of Content & Community, talks about how conversation marketing gained momentum last year at a time when conferences disappeared. Drift pioneered conversation marketing with the introduction of an AI-powered chatbot that attempts to engage, understand and recommend solutions. Mark and I also talk about Drift's approach to content marketing, the importance of content distribution, and some of the metrics used to assess content marketing success.