Typeform's Big, Bold Marketing and Market Domination Plans

Typeform [http://www.typeform.com] is one of the world's best-known and most popular tools for creating online forms and surveys. Armed with $135 million [https://techcrunch.com/2022/03/10/typeform-series-c/] in Series C financing, the Barcelona-based company is aggressively expanding its marketing activities to drive brand awareness and cement its industry leadership. In this episode of Marketing Spark, Typeform CMO Carrie Sanderson [https://www.linkedin.com/in/karrie-sanderson-b7a7543/] talks about: - How Typeform works to ensure that its positioning and messaging stay fresh, relevant, and current - How to deal with the realities of the Dark Web and Dark Social given a lot of activities can't be quantified. - How it conducts market research to identify new competitors and challengers. - How Typeform plans to better leverage LinkedIn. - Her biggest accomplishments over the past year and plans to make more people and businesses aware of Typeform.