Why B2B Copywriting Matters, Really Matters

In an age of video and photos, words don't get the respect they deserve. Words aren't sexy or glitzy.  But they do matter. Words provide the information, the context, and the guidance for customers to take action. In this episode, I talk with Eden Bidani [https://www.linkedin.com/in/edenbidani/], a conversion copywriter for SaaS, tech, and direct to consumer brands. One of the things that struck me is Eden's suggestion that the best copy takes time to create and a lot of the time is not writing, but research.