Why, How, and When to Hire a Fractional CMO

Over the last couple of years, the fractional CMO (FCMO) has been gaining momentum as companies look for marketing leadership without hiring a full-time and expensive resource. As a fractional CMO, I've been seeing more interest and more people embracing the title. In this episode of Marketing Spark, I talk with David Poulos, a fractional CMO, about why there is growing interest, when and why to hire a FCMO, how to establish the rules of engagement, and how long a FCMO should stick around.