Why the Focus/Obsession with Personal Branding? Richard Cardona

Personal branding is red-hot. Seemingly, everyone you turn, someone is offering personal branding advice and consulting. Is the focus/obsession with personal branding due to the gig economy, the ubiquity of social marketing, or the reality that people will work for multiple employers so a personal brand is important, if not necessary? On this episode of Marketing Spark, Rich Cardona [https://www.linkedin.com/in/richcardona/] and I dive into personal branding, why it matters, and how to build a personal brand.  We also discuss the importance of content marketing and why, like many people, his time on Clubhouse has gone way down.