Xtensio's Journey from Services to SaaS

xtensio [http://xtensio.com] is a classic story of how a service-based company turned a problem into a product. The company was working with startups and needed better ways to support buyer personas and other marketing activities It launched a few templates that resonated and then realized that there was more than enough demand to pivot the business. In this episode of Marketing Spark, xtensio CEO Alper Cakir [https://www.linkedin.com/in/acakir/] talks about the journey and how it has leveraged content marketing to drive brand awareness and inbound traffic. It is interesting that xtensio doesn't have a marketing department. Instead, it relies on Cakir and in-house employees to create most of the content.