American Eagle Soars: How Celebs Saved the Brand

American Eagle's stock soared nearly 23% after celebrity endorsements featuring Sydney Sweeney and Travis Kelce drove unexpected demand, defying retail slump trends. The Great Jeans campaign sparked controversy but attracted unprecedented new customers, leading to raised sales forecasts and easing investor concerns despite lingering skepticism. Can this celebrity-fueled momentum last? Hosted on Acast. See acast.com/privacy for more information.