Culture Club: The effectiveness of influencer marketing, tackling scepticism around it

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market. And while their followings may vary in size, these influencers pack a punch. Sky Lim, Regional Business Director, X10 Media shares more about how the influence marketing scene has changed up over the years and his personal story of building the company. See omnystudio.com/listener for privacy information.