R.I.C.H: Udderly self-made boss keeping the ice-cream business cool

Udders is one of the most popular ice cream stores in Singapore. Most Singaporeans would have spent their weekends at Udders’ ice cream parlour back in the day.  After all, Udders was known as the OG, well before the trend of local Singaporean ice cream cafes. Now, 18 years after it was established, the Udders brand is still thriving and growing.  How did a passion project born out of the living room become so successful?  Peck Lin Wong, Founder and Chief Milkmaid of Udders reflects on that journey.   Presented by: Hongbin Jeong and Roshan Gidwani Feature produced and edited by: Nadiah Koh  Do you have a story to tell on The Evening Runway show? Contact [email protected]    See omnystudio.com/listener for privacy information.