#142 A Cat visits a tree, A Squirrel LIVES there; Chris White - CEO, Tech Sales Mastery

Chris White has found his destiny. He was meant to be an author and an entrepreneur. He LIVES IN THE TREE, he doesn't just visit. He attributes this example to his business coach as it defines his journey and his passion. We talk about: -The encouragement of his wife; "you need to do this." -Working for the right reason -Realizing that he was good at sales engineering and finding a need to help others -Writing a best selling book More about Chris and his company here: Chris White is the author of the Amazon best-seller "The Six Habits of Highly Effective Sales Engineers", Co-Founder of Tech Sales Mastery, and host of the LinkedIn Live program Tech Sales Advice (#techsalesadvice).  After spending 15 years as an IT professional, he moved into a technical selling role and discovered very quickly that he didn’t know anything sales.  He turned that learning experience into the book he published in 2019, and now teaches other high-tech professionals how to make the transition into the rewarding profession of technical sales. Most People Don't | Resources Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast. Please subscribe, like & share to help others find these words of wisdom. Find all Podcast episodes ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Sign up for the Newsletter ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ Schedule Bart to Speak ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.  www.mostpeopledont.com