The Southland veggie grower using lasers

The family behind Southland organic vegetable growing business So Sweet have been farming for five generations. So Sweet, formerly Southern Cross Produce, grows and supplies root vegetables, like sweet parsnips and carrots, which managing director Matthew Malcolm says thrive in the Southern climate with cool air, long sunlight hours, and rich soils The firm recently adopted laser weeding technology to rid their fields of weeds, without using environmentally damaging herbicides. So Sweet managing director Matthew Malcolm speaks to Kathryn.