Apttus' Krappe on Launching 'Max' AI Sales Technology (Audio)

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(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox.\u0010\u0010GUEST:\u0010Kirk Krappe, CEO of Apttus and author of the book "Intelligent Quote-to-Cash," on the company's new "MAX" AI sales technology, and plans for a possible IPO in early 2017.