Tim Smith on the Pitfalls of Pricing (Audio)

(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox.\u0010\u0010GUEST:\u0010Tim Smith, founder and CEO of Wiglaf Pricing, and an adjunct professor of marketing and at DePaul University, on his new book, "Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies."