🧘 “Leggings. Latte. Pilates. Repeat” — Alo Yoga’s sanctuary strategy. Cruises’ 104% full problem. Lucid’s EV trust fund.

0:00 - Intro 1:23 - Highest Paid Mascot 3:45 - Alo Sanctuary: The fastest-growing athleisure brand in America is now Alo Yoga — Because Alo didn’t build stores, it built sanctuaries.  8:10 - Lucid Fund Raise: Lucid, the $130K electric car with 500-mile range, has a trust fund… and it’s the Saudi Arabian royal fam. 13:01 - Cruise Lines Over Booked: Cruise lines are officially the comeback players of the pandemic: Their boats are more than 100% full, but why aren’t their stocks? 16:57 - Takeaways 17:29 - Best Fact Yet 19:19 - Shoutouts This week’s 1-minute pop-biz pop-quiz: go.tboypod.com Visit Framebridge.com to support the show $LULU $LCID $CCL $NCLH Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.