#117 Anneliese Mesilati - Head of Brand Activation & Sponsorships, UBS

Welcome to episode 117 of Sports Management Podcast. Anneliese Mesilati is the Head of Brand Activation & Sponsorships at UBS.The global sponsorship portfolio at UBS is rooted in culture and sport including Motorsports with the Mercedes AMG-Petronas Formula One team & New York Islanders for whom they have the arena naming rights. Get ready to learn: About UBS’ sponsorship strategy How they could partner with F1 with sustainability in mind How UBS support the sport of ice hockey Why New York is a key market for UBS And much more! Time Stamps: 00:00 Intro  01:32 Anneliese's Passion for Sponsorships 02:48 UBS' work with Sports Sponsorships 05:52 Naming rights at UBS Arena 10:25 UBS's work for Ice Hockey 13:19 The 43 OAK Foundation  17:00 Partnership with Mercedes in F1 20:25 Sustainability in Sports 22:36 Lewis Hamilton's "Mission 44" 25:32 Anneliese's Background 27:35 Best Sports to Partner With  30:35 Anneliese's Best Advice  ________________________________________________ Follow us on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com