#134 Jordan Gardner - "Multi-club Ownership is the Future of Soccer"

Welcome to episode 134 of Sports Management Podcast. Jordan Gardner is the former CEO & chairman of the board for the Danish soccer team FC Helsingør and a consultant to the Twenty First Group. He is considered one of the best football executives in the world and in this episode we spoke about: Why is multi-club ownership is the future of football Choosing to invest in FC Helsingör Being a minority owner of Swansea City Football Club ow much say a minority owner has His opinion about the Saudi Pro League? Leveraging data in football clubs Why European clubs are attractive to American investors And much more! WATCH ON YOUTUBE: https://youtu.be/_IpsztZD-cI  Time stamps: 00:00 Intro 02:49 Why Americans Invest in European Clubs  05:23 Multi-club Ownership in Soccer 08:37 Commercial Opportunities  13:00 Investing in FC Helsingør 18:40 Pros and Cons with European Clubs 22:23 Saudi Pro League  24:07 Jordan’s Background  27:54 Being a Minority Owner  31:40 Jordan’s Best Advice  35:00 Jordan’s Leadership Qualities 37:22 Outro _____________________________________________________________ Follow us on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com