#135 Nancy Hensley - Founding Member, Mercury/13

Welcome to episode 135 of Sports Management Podcast. Nancy Hensley is a founding member of Mercury/13 - a pure play investor into women’s football. Nancy has a solid background in tech and has worked at companies like McDonalds and IBM. With her extensive background, she is bringing a lot of knowledge and experience to Mercury/13. She is also an avid advocate for transformative change in the sports arena. We spoke about: The reason behind the name "Mercury/13" Nancy's learnings from 2 decades at IBM Her very first job AI and data in sports Women and STEM studies Women's football  And much more! WATCH ON YOUTUBE: https://youtu.be/4kAjP_1qgtE  Timestamps: 00:00 Intro  01:36 Mercury/13 03:20 Using Tech at Mercury/13  04:15 Data & AI Can Optimize Women's Sports 10:41 Mercury/13's Diligence Approach  13:28 Can Analytics Go Too Far? 14:43 Sports Betting  16:37 The Name "Mercury/13" 19:32 The Business of Women's Football  22:03 Commercial Opportunities 27:30 Nancy's First Job 32:00 Getting Women Into STEM  37:05 Bumps On the Road 39:02 Outro _____________________________________________________________ Follow us on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com