#144 Åsa Edlund Jönsson - Secretary General, Swedish Olympic Committee

Welcome to episode 144 of Sports Management Podcast. Åsa Edlund Jönsson is the Secretary General of the Swedish Olympic Committee. She has a long background from journalism and media. She worked for Swedish Television SVT for over 2 decades, and the last 6 years as Head of Sports. Åsa is a true trailblazer. She was the first female head of sport at SVT and also the first woman to commentate men’s ice hockey live on Swedish TV. In this episode, we spoke about: Reaching a gender equal sport coverage Losing the bid for the 2030 Winter Olympics The Swedish Olympic Committee’s stance on Individual Neutral Athletes from Russia and Belarus Sustainability and mega events And much more! WATCH ON YOUTUBE: https://youtu.be/vu5BG-yRoJw  Timestamps: 00:00 Intro  01:18 Swedish Olympic Committee 04:35 Bidding for Winter Olympics 2030 10:23 Sustainability & Mega Events  11:45 Paris 2024 Olympics 13:35 Individual Neutral Athletes 17:45 Åsa's background 19:20 First Female Hockey Commentator26:05 Head of Sport at SVT 38:39 Promoting Gender Equality in Sports Coverage 44:50 Outro _____________________________________________________________ Åsa's Channels: https://www.linkedin.com/in/%C3%A5sa-edlund-j%C3%B6nsson-1301aa52/ https://www.instagram.com/sweasa1912/ https://twitter.com/SWEAsa1912 _____________________________________________________________ Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com