#149 Josie Traberg - Greenwashing, Buzz Words, Environmental Sustainability & Communication in Sports

Welcome to episode 149 of Sports Management Podcast Today’s guest is Josie Traberg – she is a Researcher PHD student, researching environmental sustainability communications in sport. She is also a strength and conditioning coach and former pro basketball play who also competed in weightlifting. We spoke about her journey from collegiate Athlete and Student to Social Activist and Fitness Professional. Get ready to learn: About green washing and the use of buzz words How we can go from climate knowledge to climate action in sport How downscaling mega events can help the environment How stem cells helped her recover from a serious ACL injury About her experiences from living in the US And much more! WATCH ON YOUTUBE: https://youtu.be/0g-izhxVJTM  Timestamps: 00:00 Intro01:23 Greenwashing and Environmental Sustainability Communications08:01 Buzzwords and Sustainability Marketing16:06 Embedding Sustainability in Sports Governance18:09 Mega Events and Sustainability Efforts24:34 From Climate Knowledge to Climate Action31:56 Lessons from Team Sports57:52 Outro _____________________________________________________________ Josie's Channels: https://www.linkedin.com/in/josephine-traberg-5a703321b/  https://www.instagram.com/josephine__sofia/  _____________________________________________________________   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com