Episode 43: MICHAEL WOLFF
STUFF FROM THE LOFT - Dave Dye - A podcast by Dave DYE
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Leap before you look.That's written on the back of Michael's business cards.He prefers instinct over logic; everyone can access to logic, so they all end up in the same place.At Wolff Olins he took a brief to rebrand a paint company, now most would end up with rainbows, peacocks or some colourful iconography.Not Michael.He chose a fox, because 'the owner reminded me of a wily fox'.When Bowyer's needed a new logo, Michael went with a solution that combined illustration and photography 'because it had an amateurish feel, as if Bowyers had done it themselves'.Michael is one of the the most thoughtful designers you could meet, I loved our chat, I hope you enjoy listening to it.
