#166 - Non Stanford, Olympian & Ascent Academy Coach

Olympian, coach, and lifelong learner—Non Stanford joins Seth from her new home on Australia’s Gold Coast for a heartfelt conversation about reinvention, resilience, and what it means to start again. From finishing fourth at the Rio Olympics (by just two seconds) to building a new triathlon performance center with eyes on Brisbane 2032, Non opens up about the emotional toll of narrowly missing the podium, the evolution of her identity post-retirement, and the hard-earned shift from chasing medals to mentoring young athletes.Together, they explore her move from the UK to Australia, her partnership with fellow Olympian Aaron Royle, lessons from marriage, and the tension between personal ambition and meaningful contribution. Vulnerable, wise, and refreshingly honest, this episode dives deep into what success really means—and how to keep showing up when dreams don’t go to plan.If you’ve ever felt the sting of unmet expectations or wondered who you are outside your achievements, this one’s for you.Non’s IG: https://www.instagram.com/nonstanford/SQ Merch: ⁠https://stupidquestions.show/pages/sq-merch⁠ SQ Newsletter: ⁠https://stupidquestions.show/pages/newsletter-signup⁠