Covering Advertising - Tim Burrowes, Media Mogul

Tim Burrowes is an editor, a journalist, and an entrepreneur. Having helped to launch Campaign in the Middle East and edited B&T in Sydney, Tim co-founded Mumbrella in 2008. Chances are that if you work in marketing, media, or advertising in Australia, you know Tim.  In this chat, we discuss what it's like to be a journalist covering the advertising industry, how trade publications choose their stories, as well as why and how Tim started Mumbrella. You can find Mumbrella here https://mumbrella.com.au/ *For COVID-19 context, this episode was recorded on March 8, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co