How Company Culture Makes Strategy Work - Or Not - Hilton Barbour, VP Marketing

Can companies change? If so, how? Hilton is VP of Marketing at Cognitive. He was born in Zimbabwe but he's worked in the UK, the USA, and Canada. And he was a founding member of the Account Planning Group (APG) in Toronto, Canada.  After a long career in advertising, Hilton wanted to get closer to business problems. This led him to exploring company culture and change management. In this episode, we discuss: - Shifting from account planning to marketing - Change management - Organizational culture as an accelerant of strategy You can find Hilton here https://www.hiltonbarbour.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com