Marketing, You Need A Shakeup - Helen Edwards, Columnist & Consultant

Helen Edwards is a columnist for Marketing Week, a strategy consultant, and a teaching fellow at London Business School. We discuss the tensions between the worlds of the practitioners and the academics of marketing, amassing credentials, and overachievement. Then we discuss what Helen wants to see change in marketing.  You can find Helen here https://twitter.com/helenedw For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com