The Different Shapes Of Strategy Careers - Serena Berra, Monica Duran, Matilde Ricon Peres

What shapes can a strategy career take? This episode was a livestream from the Sweathead Facebook group. In it, we discuss what shapes strategy careers can take.  Our guests: 1. Serena Berra is a strategist based out of Miami. From being a planner to director of marketing to teacher to co-founding her own IOS application, she is now back freelancing as a strategist and enjoying it. https://www.linkedin.com/in/serenaberra/ 2. Monica Duran is a freelance marketing consultant based out of Miami. She is a bilingual and bicultural marketer that specializes in shopper and brand marketing. She's had multiple clients and has experience in working on different brands and industries. https://www.linkedin.com/in/monicaduran/ 3. Matilde Ricon Peres is working at Mondelez in London as part of the category development insights team. She started out as a researcher that worked to analyze different channels to create innovative insights. Now with Mondelez, she is now focused on driving insights on category, shopper, consumer metrics by analysing & translating data on the Chocolate UK market in general and Cadbury brand products in particular. https://www.linkedin.com/in/matildericonperes/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com