The Disappearance Of Creativity - Anant Rangaswami, Editor

Anant Rangaswami watches advertising. Having launched Campaign Magazine in India, worked for CNBC and First Post, and, now working as the editor of MELT on WION, Anant gets around a lot of conversations happening in advertising agencies and in marketing. He believes that creativity is disappearing due to a combination of short-term thinking, too many numbers, and several other dynamics. And this is what we discuss. You can find Anant here: https://twitter.com/AnantRangaswami and some of his interviews here: https://readytomelt.com For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.